Digital Design & Marketing Specialist Job at The Huntley Hotel, Santa Monica, CA

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  • The Huntley Hotel
  • Santa Monica, CA

Job Description

Job Duties:

  • Assist in auditing, developing and executing the hotel's brand and digital marketing strategy, aligning with overall business goals.
  • Plan and execute online and offline campaigns & strategies across multiple channels, including email, social media, website, and events with the goal of generating hotel bookings, building and increasing guest loyalty and increasing total revenue for the hotel & restaurant.
  • Analyze data and metrics to measure the success of marketing efforts and identify areas for improvement.
  • Stay up-to-date with industry trends and advancements, recommending new and innovative ways to reach customers.
  • Collaborate with cross-functional teams, including sales and operations to create integrated campaigns.
  • Manage and maintain the hotel/restaurant’s websites (and online listings), ensuring they are optimized for and provide accurate information and a positive user experience.
  • Work directly with third party vendors to create and manage digital initiatives, including website / landing page designs, paid ads, SEO, etc..
  • Ensure all marketing materials are on-brand, accurate, and compliant with relevant regulations (GDPR, etc).
  • Social Influencer lead management, active outreach, promotion and campaign development and main point of contact.
  • Create and maintain a content calendar, ensuring a consistent brand message across all channels.
  • Plan and execute email marketing campaigns, including design, content creation, copywriting and data analysis.
  • Design, create, and produce visual assets within Hotel brand guidelines for the following: in-house collateral; printed brochures, fliers, cards, and branded materials; digital display banners, monthly e-blasts/newsletters and promotional online content; presentations and content for client partnerships.

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field
  • 5+ years of experience in brand and digital marketing
  • Excellent written and verbal communication skills
  • Strong project management and organizational skills
  • Familiarity with marketing analytics tools and techniques
  • Experience managing social media accounts and executing social media campaigns
  • Strong email design and content creation skills
  • Ability to work independently and as part of a team
  • Ability to work under tight deadlines and prioritize multiple projects

Schedule:

  • 8 hour shift
  • Day shift
  • Holidays
  • Monday to Friday
  • Weekends as needed

Requirements

* Adobe InDesign
* Adobe Photoshop
* Adobe Illustrator
* Adobe Premier Pro / Final Cut Pro
* Fundamental underrating of HTML

Job Tags

Holiday work, Full time, Shift work, Weekend work, Day shift, Monday to Friday,

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