Homeowners use the Castle app to pay for and track all of their home expenses in one place. Castle then monitors those transactions for savings opportunities and provides end-to-end support to claim tax credits and rebates for any eligible expenses. The average Castle customer saves more than $10,000 on their home.
Housing affordability is a major problem in the U.S. At Castle, we believe that homeowners deserve better data when it comes to managing their biggest asset. We’re building payments infrastructure for the largest consumer category in the U.S. — to help people automate, consolidate, and reduce their spend.
You will be responsible for developing, executing, and managing our content strategy to drive brand awareness, engage potential customers (including inbound sales calls), and support lead generation. You will work closely with the CEO, product, and sales teams to create high-quality, omni-channel content for our homeowner audience.
What you'll need:
Proven experience (2+ years) in content marketing, preferably in a tech or startup environment.
Strong writing, editing, and storytelling skills with the ability to produce clear, compelling long-form and short-form content.
Experience with SEO best practices and content optimization techniques.
Familiarity with digital marketing tools (Google Analytics, HubSpot, etc.).
Demonstrated ability to create and execute content marketing strategies that drive engagement and conversions.
Excellent project management skills with the ability to handle multiple tasks and deadlines.
Knowledge of social media platforms and content distribution strategies.
Qualifications:
Experience with consumer marketing and social media marketing platforms (Instagram, Facebook, LinkedIn).
Basic graphic design skills (Figma, Adobe, etc.).
Familiarity with marketing automation and CRM tools (Hubspot).
Customer obsessed with a love of homes and homeowners.
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